CNN reported this Saturday that among college students interviewed this spring, 24% of laptop owners own a Mac. Compared to the minute overall reach of Apple computers in the general market, what does this report actually mean for the future of Macs? It is easy to dismiss survey results in most cases; but this statistic seems to hold more water than the typical. It is well-known that Apple’s marketing campaigns speak well to younger users, and generally capture more interest among higher education students than other sectors of the market. However, it is likely that this user-percentage may continue once these students graduate college and move into the general marketplace. Apple has a remarkably low bounce-rate: once a user buys a Mac, there is a very good chance they will continue buying Macs over PCs.
Could Macs be the future of the personal laptop market?